NZ On Air Funding Decisions March 07
NZ Music
How’s it going?
Local music content on commercial radio in the latest quarter (to 31 December 2006) was 20.33%, a whisker ahead of the 20% target for the fifth year of the NZ Music Code. However, the late rally by radio was not enough to save the 2006 year-end result.
The below-target results for the March, June and September quarters last year meant that the 2006 year-end result was 19.29% – 0.71% below target. Not a disaster but a disappointment. However, the good news is that radio has confirmed its commitment to a 20% annual target for the next five years following the expiry of the original Code agreement on 31 December 2006.
Phase 5 Strikes
It is just over a year since NZ On Air’s Phase Five international New Zealand music promotion plan rolled out. In that year, we have delivered five five-act New Zealand music samplers to targeted industry “tastemakers” in the US and Australia and two New Zealand music cover-mount discs to subscribers of UK trade bible, Music Week; we have launched a college radio infiltration campaign in the US and we have funded a dozen radio plugging campaigns in overseas territories for acts like Katchafire, The Tutts, Bic Runga, The Phoenix Foundation and Elemeno P.
Already we are seeing results. A few examples. Katchafire is playing on 60+ US radio stations and is #5 on the College Music Journal World Music Chart; The Tutts was #4 most-added on Alt radio in Australia; we have brokered four synch licences with EA Games in the US for New Zealand songs; and the latest Phase Five five-act disc has charted at #13 on the Mediaguide Alt Speciality radio airplay charts and at #8 on the FMQB Top 25 Albums on US radio while The Datsuns’ Stuck Here For Days is #13 on FMQB’s Top 25 Singles chart off the Phase Five disc.
But wait … there’s more … all of which will be collated in a Phase Five annual Actions & Impacts report, available soon.
Music Funding Decisions
Music Videos
Each music video receives $5,000 funding.
– Fast Crew – ‘Mary’
– Revolver – ‘Nice Day’
– Madam – ‘Gimme The Night’
– The Datsuns – ‘Waiting For Your Time To Come’
– The Rabble – ‘Our Coast Song’
– Gasoline Cowboy – ‘Outta My Hands’
– Inverse Order – ‘Hope For Us All’
– Voom – ‘I Want My Baby’
– Paul McLaney – ‘Pick Up The Pieces’
– Dimmer – ‘You’re Only Leaving Hurt’
– Brian Platt – ‘Straightline’
– Katchafire – ‘Mr Flava’
– SJD – ‘Beautiful Haze’
– The Veils – ‘Calliope!’
– Annabel Fay – ‘Shake It Off’
– OpShop – ‘Maybe’
– Cliff Hedley – ‘Indecision’
– Brooke Fraser – ‘Albertine’
– Stellar* – ‘Take A Girl’
– Cut Off Your Hands – ‘Let Go’
– Tourist – ‘Suburban Skies’
– dDub – ‘Give It Some’
– Evermore – ‘Never Let You Go’
– The Feelers – ‘Nothing’s More Real’
– Bryan Bell – ‘Did Someone Get To Her’
New Recordings
Each new recording receives $10,000 funding.
– Haylee Fisher – ‘High’
– Odessa – ‘Turn Out The City Lights’
– Soul Satellites – ‘Peace Is Coming To Fight’
– Streetwise Scarlet – ‘Hey O’
– Taye Williams – ‘Turn It Up’
Radio Hits
Each radio hit recieves $5,000 funding.
– Annabel Fay – ‘Lovin’ You Baby’
– The Tutts – ‘K’
– Deceptikonz – ‘Don’t Front On Me’
– Tyree – ‘I Need A Girl’
– 4 Corners – ‘Now I Know’
Albums
Each album recieves $50,000 funding.
– Frontline – ‘Frontline’
