Michèle Ducray Releases New Single ‘Like U Did B4’
Sydney-based cinematic dark pop artist Michèle Ducray has today released her haunting new single, Like U Did B4, on all major streaming platforms.
Blending shimmering synths, pulsating late-night production, and emotionally raw songwriting, Like U Did B4 explores the “bittersweet ache of wanting someone to love you the way they once did”. The track balances glossy commercial pop energy with an eerie undercurrent of sadness and longing – continuing Michèle’s signature cinematic dark pop sound.
Following support from Spotify’s New Music Friday AU/NZ, MTV PUSH Australasia, Apple Music’s New in Pop, and features in Rolling Stone AU/NZ, Michèle continues building a distinctive world defined by emotional vulnerability, theatrical visuals, and immersive storytelling.
“Like U Did B4 is about missing the safety of how somebody used to love you. It’s nostalgic, emotional, euphoric, and heartbreaking all at once – like driving through the city at night replaying memories you can’t let go of.” – Michèle Ducray
Originally from Christchurch, New Zealand and now based in Sydney, Michèle Ducray has cultivated a cinematic dark pop identity through emotionally charged performances and atmospheric visuals. Her live appearances include Bay Dreams (Main Stage), Electric Avenue, Rolling Meadows NYE, Soundsplash, and Music in the Parks.
Combining dreamy synth textures, vulnerable lyricism, and a cool late-night pop aesthetic, Like U Did B4 marks another step forward in Michèle’s evolving artistic world – one that merges mainstream emotional immediacy with dark, immersive storytelling.
