PRINS makes her return in 2022 with exciting new pop-electro anthem

PRINS makes her 2022 return to music with the electrifying new single, That’s The Thing X.

Listen HERE

After cultivating her unique brand of electro-pop throughout 2021, Kiwi artist PRINS returns in 2022 with That’s The Thing X, showcasing the pop phenomenon’s growth as a songwriter.

A moody and melancholic reflection on relationships, PRINS expands on her tried-and-trusted formula, offering a more mature sound that departs from her repertoire of up-tempo dance bangers.

That’s The Thing X switches up PRINS’ signature style in favour of a slower-paced, introspective offering that explores the themes of trust, vulnerability and self-doubt.

Set to a heady, downtempo beat, theatrical piano chords and choral harmonies, PRINS showcases her soulful side with deeper, throatier vocals as she navigates the rocky terrain of love’s trials and tribulations – but of course, all still wrapped in radio-ready pop.

“Crossed the line too many times, what does it mean? Built up walls so high, can’t see them coming down,” PRINS muses. “You pick your words, the ones I like, I overdose. Let us bend until we break, if that’s okay. It’s all I know, so please don’t take that from me.”

“I don’t need another replacement, I like the unknown. Told you I would hold you close, enough to protect it, but I keep letting go. Come and tell me how you’re so sure, that you’re all I need and more.”

Written by PRINS and Marlon Gerbes – the keyboardist of the iconic Kiwi pop rock septet Six60 – That’s The Thing X was produced by House of Wolf and mixed by award-winning engineer Pierre-Olivier Couturier, both of whom have worked with American alt-pop songstress Carlie Hanson. Grammy Award-winning engineer Chris Gehringer also graced the track with his mastering expertise, having worked with the likes of international hitmakers Dua Lipa, Lady Gaga and Lil Nas X.

2021 was a big year for Alannah Prins as she carved out her corner in Aotearoa’s flourishing music scene, cementing her status as Christchurch’s resident pop princess with a string of catchy club anthems and her trademark dance-floor-ready tracks.

After building a strong foundation for a future in New Zealand’s diverse and ever-growing music landscape in 2021, PRINS is undoubtedly one to watch for the year ahead.

PRINS – That’s The Thing X is out now, listen HERE