Poetik Celebrates Pacific Island Identity with ‘So Hood’

So Hood is an unapologetic celebration of Pacific Island identity, culture, and pride. Through sharp, bar-for-bar lyricism, clever wordplay, and authentic Polynesian representation, Poetik challenges the stereotypes and assumptions placed on Pacific Islanders, delivering a powerful message:

“We know who we are, we’re proud of our roots, and we don’t need to be anything else.”

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Produced by Bass 685, the track reimagines the flavour of a classic 90’s R&B record, blending smooth, nostalgic melodies with hard-hitting hip-hop production.

Featuring young Māori vocalist Hari, So Hood bridges soulful R&B and raw, uncompromising rap, bringing together generations of Pacific influence with a fresh sound.